The Hush Sound - Lions Roar

"Matt and I decided long ago (early 2006) that we wanted to enter the 7th annual film festival held at Art Institute of Schaumburg called Artimation. Our goal was to make a stand that the Graphic Design majors could very well enter and compete in a very video & animation filled world.

That said, we decided to do a typographical motion graphic piece to one of The Hush Sound's songs. We love the band, we love typography, we love design, and we love motion graphics. Heavily inspired by motion graphics studio MK12, we decided to try our shot at it.

Keep in mind that this was our first ever After Effects project. We taught ourselves the application just to get a submission in. Four+ days straight went into this bad boy, with necessary 5:00am McDonald's Breakfast stops." - From Vimeo Description

Check it out

If you have never heard of Kinetic Typography let me be the first to introduce you. Kinetic typography is typesetting with movement and animation. It is one of the most interesting was to think and see the importance of type and the various elements of type in action.

This piece that I have selected is a poem set to type and animation that visually or graphically tells you a story. My favourite part about this piece is the primary colour usage, and how the differing waits and styles of text play with each other to convey the message and tone of the poem.

If you think that kinetic typography is interesting, just search for it on youtube or vimeo and you'll find a tone of works. If you would like to learn about how to compose something like this, check out this link and you'll be able to work through the basics of creating a really interesting work set to some Bruce Lee narration.

-Chad.